Sierra Franchising is a full service franchise consulting and development firm with extensive experience in the franchise industry. Our consultation process is a proven method of helping others identify and research franchise opportunities that present a true opportunity for success for our clients and their target markets.

With over 4,400 franchise concepts available in the United States alone searching for the right franchise can be a daunting task. In addition not all franchises are created equally and even the top rated franchises are not always the best fit for all individuals. Our process takes a close look at your goals, experience, strengths, weaknesses, desired lifestyle and more to help you find the opportunities that present a realistic opportunity for long term success and happiness.

With so many franchise opportunities available today it is much easier to choose the wrong franchise than the right one. Our team of professionals has decades of experience in franchising. We've owned franchises, we've helped build franchises and we have helped entrepreneurs just like you achieve success in franchising - and we are here to help you!

Our Consultants

Cristian Laitano-Sierra, MBA and Daniela Z-Laitano, MBA are currently franchise consultants both with a Masters Degree in Business Administration graduated from Laureate International Universities, entrepreneurs and Founders of Sierra Franchising, prior to that they owned and operated BFG group a Bojangles’ Franchisee in Atlanta, GA.

Cristian began his career in the Franchise Business 15 years ago working for a high profile American franchise company such as Bojangles’ and developed, owned and managed several franchises. Cristian’s area of expertise includes Business Operations (systems & structure to gain efficiencies and effectiveness), Financial Analysis (cash flow improvement, expense reduction, trend analysis), Business Expansion & Opportunities (master franchising, area development, multi units) and Leadership Development (personal development, team building, public speaking).

Daniela's initial franchise experience started with her co-owning and operating BFG group specializing in Business Management, VP of operations, franchise personnel training, marketing and efficiency management.