Sierra Franchising is a full service franchise consulting and development firm with extensive experience in the franchise industry. Our consultation process is a proven method of helping others identify and research franchise opportunities that present a true opportunity for success for our clients and their target markets.

With over 4,400 franchise concepts available in the United States alone searching for the right franchise can be a daunting task. In addition not all franchises are created equally and even the top rated franchises are not always the best fit for all individuals. Our process takes a close look at your goals, experience, strengths, weaknesses, desired lifestyle and more to help you find the opportunities that present a realistic opportunity for long term success and happiness.

With so many franchise opportunities available today it is much easier to choose the wrong franchise than the right one. Our team of professionals has decades of experience in franchising. We've owned franchises, we've helped build franchises and we have helped entrepreneurs just like you achieve success in franchising - and we are here to help you!

Our Consultants

Cristian Laitano, MBA, and Daniela Laitano, MBA are Italian entrepreneurs, franchise consultants, and the Founders of Sierra Franchising. Both hold Masters Degrees in Business Administration and bring a wealth of experience to their roles. Prior to their consultancy work, they owned and operated BFG Group, a Bojangle's franchisee in Atlanta, GA.

Cristian began his career in the franchise business 15 years ago, working with high-profile American franchise companies, including Bojangles'. He has developed, owned, and managed several franchises. Cristian's areas of expertise include Business Operations (systems & structure to gain efficiency and effectiveness), Financial Analysis (cash flow improvement, expense reduction, trend analysis), Business Expansion & Opportunities (master franchising, area development, multi-units), and Leadership Development (personal development, team building, public speaking).

Daniela's franchise experience began with co-owning and operating BFG Group, where she specialized in Business Management, serving as VP of Operations, overseeing franchise personnel training, marketing, and efficiency management.